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BELVITA BREAKFAST

Brand Identity / UI / Interactive Design

 The project aims to improve the digital brand expression of Belvita breakfast, which is a French breakfast biscuit brand. From research, the designer positioned Belvita as a brand providing fast and convenient breakfast biscuit with good taste. As the most valuable selling point of Belvita is the convenience and the mobility of the biscuit, the idea is to design a mobile pop-up store as the core, brand identity design and interactive designs can be embedded in the pop-up store, hence present the brand value in different angles.

焙朗早餐

品牌形象 / UI / 交互性设计

项目围绕着改进焙朗早餐饼干品牌数字化形象而展开,设计师通过市场调研,将品牌定位为快捷美味的早餐选择。 产品的卖点在于其方便和便捷,项目的重心为快闪店设计,融合品牌形象与交互性设计,从多角度体现品牌的价值。

Interactive LED Screen Design

Response to the concept of fast and breakfast on the go, designer worked on bringing in interactivity between the pop-up store and user. The pattern changes according to the wind speed and direction at the location and the colour changes according to the  live camera capture.  

交互性屏幕设计

为了增加快闪店的趣味性和互动性,设计师利用编程实践了如何制作交互性的装置设计。屏幕上的图案会根据当地的实时风向与风速改变活动的形态,同时颜色会随着摄像头捕捉到的画面而改变,可变的动态设计与快捷早餐的概念相呼应。