Brand Identity / UI / Interactive Design
The project aims to improve the digital brand expression of Belvita breakfast, which is a French breakfast biscuit brand. From research, the designer positioned Belvita as a brand providing fast and convenient breakfast biscuit with good taste. As the most valuable selling point of Belvita is the convenience and the mobility of the biscuit, the idea is to design a mobile pop-up store as the core, brand identity design and interactive designs can be embedded in the pop-up store, hence present the brand value in different angles.
品牌形象 / UI / 交互性设计
Interactive LED Screen Design
Response to the concept of fast and breakfast on the go, designer worked on bringing in interactivity between the pop-up store and user. The pattern changes according to the wind speed and direction at the location and the colour changes according to the live camera capture.