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THE VIRTUAL TOWER

Information Design / Editorial Design / 3D Design

信息设计 / 画册设计 / 三维设计

Project Background / 项目背景

Since we moved into the digital age, information overload has become a negative social phenomenon affecting people’s day-to-day life. We passively consume an excessive quantity of information daily, triggering information anxiety to form. As we receiving information chronically and callously, without actual understanding and the process of exploring and thinking independently, it leads to an ever-wider gap between information and knowledge.

我们身处于数字时代,在信息变得触手可及的同时也成为了人们的压力来源,信息焦虑症、手机综合症等现象都是由信息过载所引发的现代人通病。我们每天接收大量的冗余信息,却渐渐忘却了深刻理解知识的重要性,导致了信息与知识之间的鸿沟出现。

Project Concept / 项目概念

The design aims to encourage users to switch from browsing information to exploring actively and dig deeper. From the experiencing process, integrate user’s operation into the formation of data, hence drive new creations to form and reveal different angles of understanding the physical world.

Starting from the extraction of raw data generated during the interaction between the user and the object, incorporating the Noam Chomsky’s language of construction, the deep structure representing meaning, and the surface structure being the actual sentence we see, hence visualising the information through a virtual 3D model.

设计师希望能通过信息设计的呈现方式,鼓励人们从被动地浏览信息转换到主动地探索和感知事物。通过实验的方式,将用户的行为操作融入到事物的信息内容中,从而衍生出新的创意产物,展现一个看待世界的不同角度。

以我们获取信息的原始途径,观察和操作物件作为出发点,提取用户和物件交互过程中所产生的原始信息,如声音,力等物理数据,结合诺姆乔姆斯基的深层结构理论,将数据通过不同的视觉方式可视化输出。

Research + Experiment / 研究 + 实验

Design Outcomes / 

​设计成品